HAVAS MEDIA AND ONE GREEN BEAN’S NEW PARTNERSHIP WITH BRING, UNIVERSAL MUSIC AUSTRALIA’S CREATIVE AGENCY, SPELLS INCREDIBLE OPPORTUNITIES FOR CLIENTS.
Vivendi Village, a clever collaboration between Havas Media, One Green Bean and UMG Australia’s creative agency, Bring, will offer clients incredible new campaign opportunities and demonstrate the true power of our wider network.
Inspired by a recent UMG study which found that that social content from music artists delivers up to eight times more engagement compared to their cultural figures, Vivendi Village aims to utilise the connections of its three components to allow brands to extend their reach and impact.
Bring General Manager, Adam Ireland, said: “By opening up progressive and alternative marketing strategies to brands, we are able to drive authentic consumer connections for clients through artist-led initiatives,” he said.
“An exciting step for us was to collaborate with our artists and the premier Vivendi Village organisations, members of the Vivendi Group – One Green Bean and Havas Media – to jointly develop a voice for their client’s brands in culture.”
Mike Wilson, Chairman of Havas Media Group Australia and New Zealand, said: “We have worked with Bring only a handful of times in the past, despite all being part of the Vivendi Village. These campaigns showcase our abilities and what we can all achieve when we work together to drive efficiencies and results for our clients.”
The first campaign from the Vivendi Village brought together One Green Bean client The Body Shop with The Voice 2020 grand finalist Siala, in support of homelessness charity, Launch Housing.
One Green Bean CEO, Simone Gupta, explained how the collaboration will help elevate One Green Bean and what the agency can offer clients.
“Having direct access into the creative team and smart thinkers at Bring (UMG), is offering One Green Bean’s clients a unique connection into music culture and the entertainment data that enables us to smoothly implement an idea like The Body Shop Australia and Siala partnership,” she said.
