Will One Platform Rule All Brands?
Will One Platform Rule All Brands?
Havas Global Comms
November 27, 2017
With Alexa, Amazon is securing an early slice of the future voice search market and currently using her to shift its own products.
Mediapost
By Marc Schader
Group Chief Executive, Global Growth, Havas Media Group
Did you know that Amazon now sells more of its own battery brand than Duracell and almost as many nappies (or diapers as a native Alexa would say) as Pampers or Huggies?
Over the past year, the Seattle-based company has also stealthily launched seven fashion brands in the U.S. and Europe, as well as two further brands exclusive to the UK and Europe – lingerie label Iris & Lily, and men’s and womenswear brand, Find.
With this year’s Black Friday and Cyber Monday shopping extravaganzas, and Prime subscribers topping somewhere in the region of 85 million worldwide, Amazon will expect to shift millions more of its own-branded products in the run-up to Christmas.
Amazon’s ecosystem captures large swathes of audience across an ever-expanding range of sectors. And it has the perfect saleswomen (or virtual personal assistant) to help it.
Mediapost
By Marc Schader
Group Chief Executive, Global Growth, Havas Media Group
Did you know that Amazon now sells more of its own battery brand than Duracell and almost as many nappies (or diapers as a native Alexa would say) as Pampers or Huggies?
Over the past year, the Seattle-based company has also stealthily launched seven fashion brands in the U.S. and Europe, as well as two further brands exclusive to the UK and Europe – lingerie label Iris & Lily, and men’s and womenswear brand, Find.
With this year’s Black Friday and Cyber Monday shopping extravaganzas, and Prime subscribers topping somewhere in the region of 85 million worldwide, Amazon will expect to shift millions more of its own-branded products in the run-up to Christmas.
Amazon’s ecosystem captures large swathes of audience across an ever-expanding range of sectors. And it has the perfect saleswomen (or virtual personal assistant) to help it.
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