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Spread Your Wings Abroad

Spread Your Wings Abroad

Patricia Murphy

Patricia Murphy

March 13, 2020

Lynn Chinnock of Red Havas Australia talks about her career journey into marketing and how a stint in Asia benefited her personally and professionally.

"When you unlock what gets someone out of bed each day, and nurture their unique talent, your team will feel inspired and energized at work"

Lynn Chinnock is quickly approaching the end of her first year at Red Havas in Melbourne, after taking up the newly created role of Managing Partner in July 2019. Here, she chats about the career journey that led her to Havas, why her young family has changed her outlook, and how her years spent in Singapore shaped her career.

 

Can you tell us a little bit about your role at Red Havas? What are the greatest challenges your team faces? 

I lead the Red Havas Melbourne office, across PR, Creative and Social. I’m also the senior leader for our largest client in Australia, Toyota. I’m integrating teams across our business functions, providing strategic counsel to senior clients and building capabilities so we are continually innovating our offer around client needs.

Helping brands stay relevant and meaningful in an ever-cluttered communications climate is one of our greatest challenges. However, it motivates us to push the boundaries of creativity and reinvent ourselves so that we are thinking ahead of the market and finding new ways to connect with people.

How did you end up in the industry?

I grew up in the performing arts, where I spent over twenty years involved in music, drama and dance. I was part of a group that was signed by Warner Chappell music, where I helped with our marketing. It intrigued me so much, that I decided to take a leap from the stage to agency life. Sixteen years later I haven’t turned back. During this time, I have reinvented my journey in the industry, from PR to social, digital, CRM, and brand advertising.

What’s your best advice when it comes to leading effective teams?

It’s important to view everyone as an individual, with their own path, rather than filling a role. When you unlock what gets someone out of bed each day, and nurture their unique talent, people will feel inspired and energized at work, and impart that same attitude towards their team. A passionate team that is closely connected, can tackle anything together and perform to the highest standards.

"When I moved to Asia, it opened my eyes to a whole new way of thinking"

You spent three years living and working in Singapore, can you tell us about this experience and how it shaped you both personally and professionally?

Whilst I was working across global business from the UK, I felt there was a gap in my exposure to a large part of the world. When I moved to Asia, it opened my eyes to a whole new way of thinking. Developing communication ideas when you can’t draw on cultural insights, because you don’t have the knowledge and can’t personally relate, was incredibly challenging. However, I found this fascinating and became deeply curious about cultures, understanding the nuances across the region, and within each country. Because Asia is so dynamic and agile, I learned how to work at lightning speed! I also met my husband in Singapore, which makes it extra special.

What is your dream job if money didn’t matter?

Performing on Broadway.

What are the best things to do in Melbourne off the tourist track?

Going to the markets in South Melbourne and Prahan, to buy fresh produce or to see an exhibition at the National Gallery of Victoria.

When you’re not working, how do you have fun?

I have two boys; they’re five years and three months old. Fun for me is enjoying family time at the park or beach. When it’s possible, I love the cinema and traveling abroad.

What’s the latest thing you’ve binged?

“Spy” and “You” on Netflix.

The world’s media was watching Australia throughout the bushfire crisis. How have the brands Red Havas has worked alongside responded to the crisis and does it make sustainability even more of a priority going forward?

It has been devastating for Australians to witness the destruction from the bushfire crisis. However, we are proud to see our people and the industry come together to make a difference. Havas Group Australia has been matching staff donations and supporting volunteer leave.  Meanwhile Red Havas Australia joined forces with 20 founding agencies to establish the Bushfire PR Alliance (BPRA), committed to helping businesses and communities recover in 2020.  We’ve also seen our clients shift planned marketing activity, into fundraising efforts for recovery. There’s still a long way to go, however it has put sustainability on the table far more prominently than ever before. 

"When you unlock what gets someone out of bed each day, and nurture their unique talent, your team will feel inspired and energized at work"

Lynn Chinnock is quickly approaching the end of her first year at Red Havas in Melbourne, after taking up the newly created role of Managing Partner in July 2019. Here, she chats about the career journey that led her to Havas, why her young family has changed her outlook, and how her years spent in Singapore shaped her career.

 

Can you tell us a little bit about your role at Red Havas? What are the greatest challenges your team faces? 

I lead the Red Havas Melbourne office, across PR, Creative and Social. I’m also the senior leader for our largest client in Australia, Toyota. I’m integrating teams across our business functions, providing strategic counsel to senior clients and building capabilities so we are continually innovating our offer around client needs.

Helping brands stay relevant and meaningful in an ever-cluttered communications climate is one of our greatest challenges. However, it motivates us to push the boundaries of creativity and reinvent ourselves so that we are thinking ahead of the market and finding new ways to connect with people.

How did you end up in the industry?

I grew up in the performing arts, where I spent over twenty years involved in music, drama and dance. I was part of a group that was signed by Warner Chappell music, where I helped with our marketing. It intrigued me so much, that I decided to take a leap from the stage to agency life. Sixteen years later I haven’t turned back. During this time, I have reinvented my journey in the industry, from PR to social, digital, CRM, and brand advertising.

What’s your best advice when it comes to leading effective teams?

It’s important to view everyone as an individual, with their own path, rather than filling a role. When you unlock what gets someone out of bed each day, and nurture their unique talent, people will feel inspired and energized at work, and impart that same attitude towards their team. A passionate team that is closely connected, can tackle anything together and perform to the highest standards.

"When I moved to Asia, it opened my eyes to a whole new way of thinking"

You spent three years living and working in Singapore, can you tell us about this experience and how it shaped you both personally and professionally?

Whilst I was working across global business from the UK, I felt there was a gap in my exposure to a large part of the world. When I moved to Asia, it opened my eyes to a whole new way of thinking. Developing communication ideas when you can’t draw on cultural insights, because you don’t have the knowledge and can’t personally relate, was incredibly challenging. However, I found this fascinating and became deeply curious about cultures, understanding the nuances across the region, and within each country. Because Asia is so dynamic and agile, I learned how to work at lightning speed! I also met my husband in Singapore, which makes it extra special.

What is your dream job if money didn’t matter?

Performing on Broadway.

What are the best things to do in Melbourne off the tourist track?

Going to the markets in South Melbourne and Prahan, to buy fresh produce or to see an exhibition at the National Gallery of Victoria.

When you’re not working, how do you have fun?

I have two boys; they’re five years and three months old. Fun for me is enjoying family time at the park or beach. When it’s possible, I love the cinema and traveling abroad.

What’s the latest thing you’ve binged?

“Spy” and “You” on Netflix.

The world’s media was watching Australia throughout the bushfire crisis. How have the brands Red Havas has worked alongside responded to the crisis and does it make sustainability even more of a priority going forward?

It has been devastating for Australians to witness the destruction from the bushfire crisis. However, we are proud to see our people and the industry come together to make a difference. Havas Group Australia has been matching staff donations and supporting volunteer leave.  Meanwhile Red Havas Australia joined forces with 20 founding agencies to establish the Bushfire PR Alliance (BPRA), committed to helping businesses and communities recover in 2020.  We’ve also seen our clients shift planned marketing activity, into fundraising efforts for recovery. There’s still a long way to go, however it has put sustainability on the table far more prominently than ever before. 

Patricia Murphy joined Havas Group in October 2019 as a Senior Editor and Writer. She has a background in digital journalism and content creation.

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