Bridging the Generation Gap
Bridging the Generation Gap
Havas Global Comms
June 2, 2017
The digital world has become the Indian child’s playground.
Ad Gully
Josh Gallagher
Chief Strategy Officer
Havas Group, APAC
Rabindranath Tagore’s famous quote, “Age considers; Youth Ventures” has never felt as prophetic as in the case of Indian parents in the new, modern and vibrant India.
India has overtaken Hollywood in the number of cinema tickets sold by an overwhelming billion tickets. India is the fastest growing e-commerce market according to a Forrester report, currently with a value of US$ 16 billion and projections to reach US$ 64 billion in 2021. India is pushing children directly from the sidewalk to the stage and from the classroom to the virtual boardroom.
In particular, the digital world has become the Indian child’s playground. The mobile phone has become ubiquitous, with children in once ‘dark markets’ now able to access entertainment across borders like never before.
Read the full article here.
Ad Gully
Josh Gallagher
Chief Strategy Officer
Havas Group, APAC
Rabindranath Tagore’s famous quote, “Age considers; Youth Ventures” has never felt as prophetic as in the case of Indian parents in the new, modern and vibrant India.
India has overtaken Hollywood in the number of cinema tickets sold by an overwhelming billion tickets. India is the fastest growing e-commerce market according to a Forrester report, currently with a value of US$ 16 billion and projections to reach US$ 64 billion in 2021. India is pushing children directly from the sidewalk to the stage and from the classroom to the virtual boardroom.
In particular, the digital world has become the Indian child’s playground. The mobile phone has become ubiquitous, with children in once ‘dark markets’ now able to access entertainment across borders like never before.
Read the full article here.
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