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Behind the Work

Behind the Work

The Essential Role of Journalism
Behind the Work

The Essential Role of Journalism

A humorous new campaign by Havas Paris showcases the power of meaningful media and the importance of supporting independent journalism.

The Black Plaque Project
Behind the Work

The Black Plaque Project

Sam Adio and Ken Abalos of Havas London chat about a meaningful campaign with an aim to address racial imbalance within one of the city’s most recognised historical schemes.

Communicating Values, Not Products
Behind the Work

Communicating Values, Not Products

As consumers become more eco-conscious, ROSAPARK’s Jean-François Sacco says a new campaign by the agency connects with a global movement to reduce fashion’s carbon footprint.

Save the Pangolins
Behind the Work

Save the Pangolins

Jordan Colleran, Marketing Director of Arnold, explores the creative agency’s latest campaign which placed an ambitious pangolin in its lead role.

Fueled by Nostalgia
Behind the Work

Fueled by Nostalgia

Nicolas Lautier, Creative Director of BETC, believes it was the “French touch” that perfected the agency’s latest campaign for Citroën.

Filling Stadiums with Meaningful Stories
Behind the Work

Filling Stadiums with Meaningful Stories

Village X’s Tara Erickson and Tony Morrone share the creative process behind “#CutoutOverdoses,” a campaign which showcased the diverse experiences of those who lost their lives to opioids.

Rewriting the Kama Sutra
Behind the Work

Rewriting the Kama Sutra

Havas London’s latest campaign for Durex tackles censorship surrounding anal sex says Elliot Harris, RB Global Executive Creative Director and Creative Partner at the agency.

The Reality of Veteran Homelessness
Behind the Work

The Reality of Veteran Homelessness

A new campaign by Havas Chicago explores the stories of US Veterans who battled homelessness after serving their country.

Covid-19: Opening Doors for Creativity
Behind the Work

Covid-19: Opening Doors for Creativity

Havas Life Düsseldorf tackles Covid anxiety with an innovative 3D printed door handle, operated by a simple touch of the elbow.

Covid-19: Do Good or Get Out
Behind the Work

Covid-19: Do Good or Get Out

The collective Covid-19 experience will change consumers’ expectations of brands forever says Marianna Ruiz, Group Creative Director of Havas Chicago.

Creativity in Covid-19 Chaos
Behind the Work

Creativity in Covid-19 Chaos

Republica Havas strikes a unique client partnership that defines meaningful and saves jobs in the agency's home city of Miami, Florida.

Inclusion in Sport
Behind the Work

Inclusion in Sport

Chief Creative Officer of Havas Spain, Jesús Lada, on the Santander Campaign that allowed blind and visually impaired fans to “see” football for the first time.

Reinvigorating the Archives
Behind the Work

Reinvigorating the Archives

Ekino’s Ky Lân Vu Tong and Kirell Benzi on Ekino’s incredible capabilities and how a 3D data dome brought to life decades of untouched archives to engage music fans.

A Day In The Life
Behind the Work

A Day In The Life

Havas London encourages school-leavers and career-changers to consider teaching in heartfelt campaign for the UK’s Department of Education.

Tackling Misinformation on the Pitch
Behind the Work

Tackling Misinformation on the Pitch

Havas Health & You and ABCVac take a guerilla approach in the wake of a measles outbreak.

Meaningful Media in Action
Behind the Work

Meaningful Media in Action

Havas Media’s Cammy Keiler talks about a futuristic, holographic campaign for PUMA that made a statement during NBA All-Star Weekend.

Responding to Crisis
Behind the Work

Responding to Crisis

Havas Sports & Entertainment Australia’s Niamh Conroy talks about how her team guided NRMA Insurance to react in the midst of the devastating bushfires in New South Wales.

Making It Meaningful With Real Stories
Behind the Work

Making It Meaningful With Real Stories

Havas Paris relaunched FDJ’s Loto® with a sweet film that focused on the simple lives of winners before they became millionaires.

Full of Beans
Behind the Work

Full of Beans

Senior Art Director Patrick Comer and Senior Creative Nick Wavish of Havas London tackle Veganuary in latest campaign for Heinz.

Taking Over the World
Behind the Work

Taking Over the World

Ben Sun, Chief Creative Director of Havas Group China and General Manager of Havas Shanghai on the campaign that connects the world with TsingTao Brewery.

Thrilling a New Generation
Behind the Work

Thrilling a New Generation

BETC/Havas and PUMA celebrate the anniversary of Pelé’s thousandth goal by exciting a new audience with his magic.

Hitting the Right Note
Behind the Work

Hitting the Right Note

Creative Director of Agence W Paris, Paul Groves, says a musically focused campaign reinvigorates the ibis customer experience.

Christmas Ads That Sleigh
Behind the Work

Christmas Ads That Sleigh

The most heart-warming and festive campaigns from across the Havas network.

The Dark Side of Green Technology
Behind the Work

The Dark Side of Green Technology

Consumers may think they are making a conscientious decision when opting for an electric car, but Havas Prague questions whether it really is such a good deed.

Best of BETC 2019
Behind the Work

Best of BETC 2019

Co-President and Chief Creative Officer of BETC Paris Stéphane Xiberras shares his favorite campaigns of the year.

Dreamers and Doers
Behind the Work

Dreamers and Doers

A new film from BETC sets Leroy Merlin up as “the brand of homes” and, more importantly, families, says Executive Creative Director and VP of BETC Paris, Olivier Apers.

Gamer Goals
Behind the Work

Gamer Goals

Pierre Acuña of Havas Sports & Entertainment on connecting iconic fashion house Louis Vuitton with more than 100 million gamers worldwide.

Mess to Music
Behind the Work

Mess to Music

Havas London and Universal Music Group team up to transform ocean plastic into unique records.

The Power of One
Behind the Work

The Power of One

Havas Milan and Coop’s latest campaign takes viewers on a journey through the eyes of a determined shopping cart.

Self-Care from the Inside Out
Behind the Work

Self-Care from the Inside Out

A campaign focused on suicide prevention encourages teens to look after themselves, and highlights a personal story for one Havas Londoner.

Thousands of Girls Living Free of Fear
Behind the Work

Thousands of Girls Living Free of Fear

A partnership with Vogue Australia elevated Havas Melbourne and World Vision’s award-winning “1000 Girls” campaign

Engineering the Future
Behind the Work

Engineering the Future

Lego’s “Rebuild the World” campaign is the key to unlocking the brand’s future success, say BETC’s Valérie Chidlovski and Agnès Cavard.

Giving a Voice to Mental Health
Behind the Work

Giving a Voice to Mental Health

Havas New York’s Alexis De Montaigu on how the “Speak Your Mind” campaign showcased the effectiveness of the Havas Village model.

Going Hog Wild
Behind the Work

Going Hog Wild

WALK by W shows how nature is Pellenc’s driving force.

Diamonds Are Forever
Behind the Work

Diamonds Are Forever

BETC Paris and Against Breast Cancer turn a lock of hair into “The World’s Most Precious Stone.”

The Spirit of Radio
Behind the Work

The Spirit of Radio

Havas Dublin puts the power of radio to use for mental health solutions.

From Billboard to Boat
Behind the Work

From Billboard to Boat

Havas Media Ortega responds to climate change and flooding with Project SAVE

Spot the Reference
Behind the Work

Spot the Reference

BETC Paris creates a scavenger hunt for Netflix references within a spot for Bouygues Telecom

Taking Aim at Gun Violence
Behind the Work

Taking Aim at Gun Violence

Arnold Worldwide eerily illustrates the unique and preventable dangers of printing 3D guns.

The End of an Era
Behind the Work

The End of an Era

Citroën Germany becomes “Zitrön”

Equality is Coming
Behind the Work

Equality is Coming

Havas agencies in India, London, and Colombia help Durex create progressive conversations around sex.

The Green Billboard
Behind the Work

The Green Billboard

Unused Media Space Transformed into Ads for Transavia by Havas Paris Seven

The Heart Behind #OhMyDog
Behind the Work

The Heart Behind #OhMyDog

This campaign takes you on a walk that pulls on the leash and your heartstrings.

SHOPPING ‘TIL THE SUN COMES UP
Behind the Work

SHOPPING ‘TIL THE SUN COMES UP

There’s sleepwalking, and now there’s curated, personalized sleep shopping

The Lightning Bolt
Behind the Work

The Lightning Bolt

BETC/Havas partnered with PUMA to create the Cannes Lions-winning biographical book that celebrates the life of speedster Usain Bolt.

Shaking Up the Stigma
Behind the Work

Shaking Up the Stigma

Havas Lynx UK launches online platform supporting people with Parkinson’s disease

Eyewear That Creates a Spectacle
Behind the Work

Eyewear That Creates a Spectacle

“The Dancer” campaign by Havas Paris Seven for eyewear brand, Krys

The Pleasure Is Mine
Behind the Work

The Pleasure Is Mine

The #GetWhatYouWant Docuseries for KY

Cannes 2019: Spotlight on NA
Behind the Work

Cannes 2019: Spotlight on NA

Arnold’s Icaro Doria and Havas Chicago’s John Norman pick their top 5

Cannes 2019: Spotlight on LATAM
Behind the Work

Cannes 2019: Spotlight on LATAM

BETC/HAVAS’ Erh Ray picks his top 5

Cannes 2019: Spotlight on EMEA
Behind the Work

Cannes 2019: Spotlight on EMEA

Europe ECD Eric Schoeffler Picks His Top 5

Cannes 2019: Spotlight on APAC
Behind the Work

Cannes 2019: Spotlight on APAC

Our Global Creative Council Highlights Some of the Best Campaigns to Come Out of the Region

Out With the New, In With the Old
Behind the Work

Out With the New, In With the Old

How BETC Paris made the old new again for the US launch of France’s leading refurbished technology provider, Back Market.

#RosaceaNoFilter
Behind the Work

#RosaceaNoFilter

When bravery goes viral.

Bee-rotica
Behind the Work

Bee-rotica

BETC Paris and Pornhub make the Mother (Nature) of all sex vids.

Inclusion: It’s Everyone’s Job
Behind the Work

Inclusion: It’s Everyone’s Job

HOY by Havas creates the first LinkedIn profiles for adults with Down Syndrome in Argentina.

The Energy Transition
Behind the Work

The Energy Transition

Energy giant BP finds a future-forward, eco-friendly solution for its OOH campaign.

The Last Make-Up
Behind the Work

The Last Make-Up

A powerful new spot from Havas Tribu supports the #NiUnaMenos (#NotOneLess) movement.

London Carling
Behind the Work

London Carling

Havas London and the UK’s biggest lager brand highlight hometown pride with LGBTQ football players, punk music, and pigeon rolling—yes, pigeon rolling.

Above and Beyond
Behind the Work

Above and Beyond

Fullsix France brings Schmidt to great heights with their award-winning “Vertical Home” campaign.

Out of the Shadows
Behind the Work

Out of the Shadows

Shining a light on pioneering women

One Man's Trash Is Another Man's Treasure
Behind the Work

One Man's Trash Is Another Man's Treasure

This new Hefty campaign is a real treasure for fans of WWE superstar John Cena. This time, a few moms (and even a grandma) are taken by his charm.

Life Is Practice
Behind the Work

Life Is Practice

We all have something that we’re working toward, so embrace the process.

To the Next 100 Years
Behind the Work

To the Next 100 Years

Celebrating a century of automotive design.

Scoring Big
Behind the Work

Scoring Big

Athletes in Costa Rica with challenges get the opportunity of a lifetime.

Lights, Camera, Action
Behind the Work

Lights, Camera, Action

No need to go to the movie theater—all the excitement is right here.

The Real Game Changer
Behind the Work

The Real Game Changer

These athletes are rewriting the rules of interaction with fans.

Where Magic Gets Real
Behind the Work

Where Magic Gets Real

This adorably adventurous duck will steal your heart over and over again.

Spirit of the Lift
Behind the Work

Spirit of the Lift

Going up? A new project by Conran Design Group explores the impact of design through six "themed" elevators at the Havas London office.

Let’s Move
Behind the Work

Let’s Move

Your life, business, and passions forward.

What’s Next?
Behind the Work

What’s Next?

Finding the career that’s right for you.

In Someone Else’s Shoes
Behind the Work

In Someone Else’s Shoes

Arnold’s effort to reshape perceptions about homelessness through a modern medium.

Nobody Knows Books Like We Do
Behind the Work

Nobody Knows Books Like We Do

Discover how B&N is inspiring the imaginations of many.

The Nicest Christmas Ever
Behind the Work

The Nicest Christmas Ever

It took some convincing, and a whole lotta help.

Space Offers
Behind the Work

Space Offers

They’re outta this world.

“The Score”
Behind the Work

“The Score”

The largest musical score in the world was performed by, well, a car.

Every Lesson Shapes a Life
Behind the Work

Every Lesson Shapes a Life

Follow this girl’s inspiring journey through the UK school system.

The Mousehunt
Behind the Work

The Mousehunt

Getting rid of those pesky mice just got a lot more interesting.

Behind the Uniform
Behind the Work

Behind the Uniform

Host/Havas tells the real stories of Australia’s military men and women.

Take This Thread
Behind the Work

Take This Thread

Empowering women through community and fashion.

“Idea” ft. Chance the Rapper
Behind the Work

“Idea” ft. Chance the Rapper

This moody music video will leave you wanting more.

A Hidden City in Plain Sight
Behind the Work

A Hidden City in Plain Sight

Kid photographers in Argentina capture all that’s good about their forgotten neighborhood.

Be Inspired
Behind the Work

Be Inspired

Because beauty is everywhere.

Ugly in the 90s
Behind the Work

Ugly in the 90s

We all could have done better—a lot better.

Football Can...
Behind the Work

Football Can...

Be a driving force for people, cities, and communities.

Make Ghosting a Thing of the Past
Behind the Work

Make Ghosting a Thing of the Past

Night traders rejoice.

Water Designs Our Lives
Behind the Work

Water Designs Our Lives

But who designs for water?

Screaming Trees
Behind the Work

Screaming Trees

Giving the forest a voice.

Long Live the Local
Behind the Work

Long Live the Local

Saving the traditions that make pubs great.

Full of Possibilities
Behind the Work

Full of Possibilities

Because adventure starts here.

The Deforestation Dilemma
Behind the Work

The Deforestation Dilemma

A collection of dead tree branches brought an environmental campaign to life.

Seetroën-ing Double
Behind the Work

Seetroën-ing Double

There’s now a cure for that.

Celebrating the Small Moments
Behind the Work

Celebrating the Small Moments

Out of office, of course.

Bridging the Gender Pay Gap
Behind the Work

Bridging the Gender Pay Gap

It’s a persistent global issue, but a small company in Argentina tackles it head on.

Going the Extra Mile
Behind the Work

Going the Extra Mile

It can make a big difference.

The Journey of Water
Behind the Work

The Journey of Water

From collection and purification to the running tap, get to know the water you drink.

Potable? Potable! Potable.
Behind the Work

Potable? Potable! Potable.

Depending on who you talk to, it can mean completely different things.

Havas Canada and OVO
Behind the Work

Havas Canada and OVO

Another iconic duo.

The UnPhotographed Album
Behind the Work

The UnPhotographed Album

They were already family—they just hadn’t met yet.

Welcome to Rekorder-Land
Behind the Work

Welcome to Rekorder-Land

It’s an evocative journey that’ll leave you captivated.

The Real You Matters
Behind the Work

The Real You Matters

No one should have to hide who they are—especially at work.

The Power of Love
Behind the Work

The Power of Love

A new spot created by Havas Portugal shows how much devotion and affection help those who need it most.

A Major Wake-up Call
Behind the Work

A Major Wake-up Call

Sobering images juxtapose childhood innocence with wartime realities.

The 2018 FIFA World Cup Is Here
Behind the Work

The 2018 FIFA World Cup Is Here

Havas is getting into all the hype—and has even created a brilliant solution for fervent fans who can’t skip work during the tournament.

Cannes 2018: Spotlight on North America
Behind the Work

Cannes 2018: Spotlight on North America

Jason Peterson, Chairman and Chief Creative Officer at Havas North America, takes a look at some of the best work coming out of the U.S.

Take to the Sky
Behind the Work

Take to the Sky

Fuel company Q8 is flying high in this new spot created by Havas Milan.

Cannes 2018: Spotlight on LATAM
Behind the Work

Cannes 2018: Spotlight on LATAM

Jorge Oller, Chairman of Havas Tribu, looks at some of the best work from Latin America.

How Deep Is Your Passion?
Behind the Work

How Deep Is Your Passion?

The Octopustore is here to help you find out.

CANNES 2018: SPOTLIGHT ON EUROPE
Behind the Work

CANNES 2018: SPOTLIGHT ON EUROPE

A look at the network’s Cannes contenders rolls on with features from across Europe—and a special highlight of creative in France.

The Worst Song in the World
Behind the Work

The Worst Song in the World

Might be catchier than you think.

Cannes 2018: Spotlight on APAC
Behind the Work

Cannes 2018: Spotlight on APAC

Our Global Creative Council Highlights Some of the Best Campaigns to Come Out of the Region

Great Expectations
Behind the Work

Great Expectations

This new Schweppes spot shows that a little imagination can open a world of endless possibilities.

It’s Itchy-Eye Season
Behind the Work

It’s Itchy-Eye Season

And that means a lot of people are gonna feel uncomfortable—really quickly.

Hitting the Right Chords
Behind the Work

Hitting the Right Chords

How music and tech are raising awareness about organ donation in a unique way.

Double Take
Behind the Work

Double Take

Havas Dublin creates a clever campaign that lets viewers relive some of the best TV moments.

Back to Basics
Behind the Work

Back to Basics

Because you shouldn’t just believe in something—you should act on it

A Song in the Key for Life
Behind the Work

A Song in the Key for Life

Havas London empowers the ocean to clean itself

Time to Recharge
Behind the Work

Time to Recharge

A few simple changes can make all the difference.

The High Holy Day
Behind the Work

The High Holy Day

Aunt Mary Shares Her “Basil” Growing Tips

Changing the Conversation
Behind the Work

Changing the Conversation

Trying to change public perception on a more-than-complicated issue is no small feat

Ride More, Do More
Behind the Work

Ride More, Do More

Fusing cool and functionality, all in one bike

For the Love of Meat
Behind the Work

For the Love of Meat

Even if that means taking a day off from it.

A Timeless Love
Behind the Work

A Timeless Love

Based on a true story, this is a tale of love and triumph.

The Power of Together
Behind the Work

The Power of Together

When people come together, anything can happen.

It’s Your “Lucky Day”
Behind the Work

It’s Your “Lucky Day”

We’re not always lucky enough to have a sh*tty day.

#BelieveInYourself
Behind the Work

#BelieveInYourself

Only you can make your dreams come true.

It’s Not Just a Day, It’s a Movement
Behind the Work

It’s Not Just a Day, It’s a Movement

A bold new ad highlights violence against women—a stark reminder that hashtags simply aren’t enough.

The Reimagined Crocodile
Behind the Work

The Reimagined Crocodile

Limited-edition polos call attention to 10 endangered species.

Havas Düsseldorf Repictures the Homeless
Behind the Work

Havas Düsseldorf Repictures the Homeless

“They looked at their own reflection in the mirror so carefully, as if it were a stranger.”

Stopping Short Never Looked so Good
Behind the Work

Stopping Short Never Looked so Good

And you should see who’s driving.

Timing Is Everything for Arnold’s “Anti-Manifesto”
Behind the Work

Timing Is Everything for Arnold’s “Anti-Manifesto”

“As much as there is to risk in terms of being creatively brave, there is arguably more to risk by not being creatively brave,” says Arnold’s Wade Devers.

Creative Pick: Havas Group Shanghai
Behind the Work

Creative Pick: Havas Group Shanghai

“Chance never happens by chance,” says legendary French adman Jacques Séguéla about this emotional campaign from Havas Group Shanghai.

BETC Paris Spills “Laurence’s Secret"
Behind the Work

BETC Paris Spills “Laurence’s Secret"

Is Laurence a vampire? A murderer? An ex-KGB agent?

ING Direct to the Rescue
Behind the Work

ING Direct to the Rescue

All banks should be this invested in you.

All Night Long
Behind the Work

All Night Long

A classic '80s tune becomes a fun new anthem for investors.

The Sign of a RE/MAX Agent
Behind the Work

The Sign of a RE/MAX Agent

Finding a home takes skill—lots of skill. But agents from real estate franchise RE/MAX say they’re up for the job.

The Fight Against Hunger
Behind the Work

The Fight Against Hunger

Every day, 800 million people go to bed hungry. In this spot by Havas Lemz, Rabobank shows what they’re doing about it.

Havas London for RB: Back to Banish
Behind the Work

Havas London for RB: Back to Banish

New Mr Sheen, same mission.

The Aha Moment
Behind the Work

The Aha Moment

Find out all that goes on inside the human brain in just three milliseconds.

Did You Know That "AI" Means Love?
Behind the Work

Did You Know That "AI" Means Love?

Yup, "ài" is the romanization of the written Chinese character for love. In fact, artificial intelligence (AI) and love are at the heart of this new spot for Chinese smartphone maker, Huawei.

Havas Istanbul for Evolvia: #BeingDad
Behind the Work

Havas Istanbul for Evolvia: #BeingDad

Being a parent not only changes a man's life, but also gives it new meaning.

Host/Havas for Air New Zealand: A Very Merry Mistake
Behind the Work

Host/Havas for Air New Zealand: A Very Merry Mistake

When Santa simply can’t understand the accent in New Zealand, Christmas wish lists get lost in translation.

Havas Portugal for NOS: The Secret of Christmas
Behind the Work

Havas Portugal for NOS: The Secret of Christmas

This new spot will get you right in the feels.

Host/Havas Wants You to Take the Pledge
Behind the Work

Host/Havas Wants You to Take the Pledge

Legends help Palau preserve its past. But can they protect its future?

Havas London for Heathrow Airport
Behind the Work

Havas London for Heathrow Airport

There’s no better gift than a holiday love story.

les gaulious kids revenge
Behind the Work

les gaulious kids revenge

Imagine a day where kids are in charge.

arnold for progressive
Behind the Work

arnold for progressive

Parentmorphosis—Are you becoming your parents?

BETC São Paulo: Life With and Without Vanish
Behind the Work

BETC São Paulo: Life With and Without Vanish

Problems aren’t so overwhelming when a solution is within reach.

havas canada bikes coffee
havas canada fix coffee
Behind the Work

havas canada bikes coffee

Havas Canada solves a major problem for a one-stop bike and coffee shop in Toronto.

puppy love havas geneva
Behind the Work

puppy love havas geneva

Furry friends create warm, fuzzy feelings. And Havas Geneva brings those feelings to life in this new SPCA campaign.

Havas Paris The Race
Behind the Work

Havas Paris The Race

Behind the Work: Havas Paris and EDF's Fantastical 'Race'

Behind the Work: Ready, Set, Date!
Behind the Work

Behind the Work: Ready, Set, Date!

Havas Lynx for Teva: Speed Donating

Fuel Lisboa: Surprise, surprise
Behind the Work

Fuel Lisboa: Surprise, surprise

Fuel Lisboa Aims to Surprises Moviegoers With Twists

Behind the Work: Havas New York Brews Up Some Love
Behind the Work

Behind the Work: Havas New York Brews Up Some Love

Late-night comic James Corden challenges real-life coffee drinkers with the ultimate taste test.

victors and spoils nei
Behind the Work

victors and spoils nei

A new campaign aims to improve the reputation of nuclear energy.

Traction for Citroën: #Wooden2CV
Behind the Work

Traction for Citroën: #Wooden2CV

A French carmaker taps into its storied heritage for inspiration.

Havas Chicago for Moen: Power Clean
Behind the Work

Havas Chicago for Moen: Power Clean

“We found a new language to talk to people.” Havas Chicago’s Executive Creative Director, Paul Hirsch, reveals how his team transformed household utilities into a cinematic tale.

Havas Lemz for Greenchoice: Earth-chattering
Behind the Work

Havas Lemz for Greenchoice: Earth-chattering

Don’t just talk about it—be about it.

The Fight For Gender Equality
Behind the Work

The Fight For Gender Equality

“With such little money, families often are faced with a decision to buy food or sanitary products,” says Havas Seoul's Joon Kwon

BETC São Paulo I Give Blood
Behind the Work

BETC São Paulo I Give Blood

Brazilians are the lifeblood of São Paulo—literally.

The Bottom 100 Aims to Be Top of Mind
Behind the Work

The Bottom 100 Aims to Be Top of Mind

Ideas die, but if people are so invested that it becomes a passion of theirs, it’s impossible to stop.

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