Hosted by Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, the Meaningful Media podcast brings together partners, clients, agency leaders, brand marketers, academics, researchers, policymakers and consultants from across our industry to discuss their perspectives on what makes media meaningful.
The Havas Media Group team recently released Episode 2 of the podcast, called “What Is the Attention Economy?” As champions of meaningful media, it is crucial to know how consumers’ attention is divided daily across countless media experiences, and how brands can break through the noise to reach their audiences.
Join host Ben Downing as he meets with Jon Waite, Global Head of Activation, Mx, to discuss the ‘what, how and why’ of the Attention Economy. Find out how meaningful media experiences drive attention – and how brands can measure it.
You can listen to The Meaningful Media Podcast every three weeks on Apple and Spotify. Like, subscribe and share!
