Stacey Gandler, Global Managing Director of Red Havas Health, explains how the newly launched public relations micro-network will better serve clients and integrate human purpose into its work across the globe.
Launched earlier this month, the new offering will place content and storytelling at its centre and draw together health professionals from across the Havas Health & You global network.
Can you tell us about the launch of Red Havas Health and what prompted its development?
We have amazing health PR talent all around the world within Havas Health & You, but we were functioning as distinct agencies and groups. What we’ve done is consolidate our talent under one brand to bring together a truly global and united health PR micro-network. With a global network like this one, we can provide a 24/7, always-on approach to working with clients and draw expertise from different regions. The ability to have different perspectives, points of view and experience through the PR lens is a strength of Red Havas Health.
People are consuming and engaging with health information in a new way based on the health experiences everybody has had this year, the world has never been more ready for transformational good. They have a different type of connection now to their health, the health of their loved ones, the health of their communities and the health of the world.
The traditional western definition of health, treating disease, continues to shift to a more holistic approach. People are beginning to look at health differently, understanding that the real benefit comes from treating the whole person, not the disease. I get excited about the human purpose behind Red Havas Health, because we help our clients create long-lasting relationships with the communities they serve by seeing people, not “audiences.”
What attracted you to the industry? What is your personal story of human purpose?
My studies focused on women’s rights and advocacy in underdeveloped countries, looking at how to support people who don’t always have the ability to speak for themselves. This sparked my interest in thinking about how to help people transform their health experiences– working in health PR has given me a much more direct line to provide education and help people stand up for themselves and for one another.
This is a theme that drives us at Red Havas Health—standing up for people fully being their authentic selves and finding their potential. That’s when you get the ability to serve others, and is why I love what I do. It’s more than just working with clients to promote medicines and treatments. It’s advocating for people’s healthcare needs and helping them find their voice.
What are the goals for Red Havas Health in the short-term and long-term future?
We’re excited to roll out our new global offering and extend the Red Havas Merged Media approach, integration across earned, social, experiential and content, into the health arena. We’re already talking about how we can grow the brand. We’re looking at startups in countries that have large pharma and health presences—but quite frankly healthcare is important in every single market. Our long-term goal is to provide health and wellness support to all people, no matter where they live in the world.