Senior Writer and Editor
Patricia Murphy joined Havas Group in October 2019 as a Senior Editor and Writer. She has a background in digital journalism and content creation.
Media and Creative ambassadors from across Havas North America share their key takeaways from SXSW Online 2021.

The annual festival invites participants to explore the latest in film, culture, music and technology and dedicates itself to helping creative people achieve their goals. This year, the event shifted to virtual, broadcasting digital learning sessions, showcases, screenings and exhibitions to a global audience.

Media and Creative teams from across Havas North America attended the conference, drawing insight for our global network. Here, five Havas ambassadors share their key takeaways from this year’s SXSW.

“Humans are connecting with each other and are spending more and more time on connected platforms like Peloton, Twitch, and Tinder. While they may have come for the content, they are staying for the human connection. It’s up to us to listen to them and find innovative solutions for our brands to enhance the consumer experience now that we understand the fundamental need behind their actions.”

Lauren Kendall
Account Director, Havas Media Montreal

“Showing up for the customer/consumer is a key characteristic of brand success. Brands need to know that the messaging we produce as the same amount of impact on society as any other piece of art.”

Tamara Taylor
New Business Specialist, Havas Chicago

“The democratisation of creativity through collaborative platforms, like TikTok, takes down barriers that once made it hard to create, and also opens the door for new voices and points of view to take centre stage. People who never would have had a shot – in areas like music, acting, writing, directing – now have a platform from which to broadcast their talents. This transformation is key to unleashing a diverse set of voices into the mainstream.”

Kelsey Chickering
VP, Strategy, Havas Media Boston

“Digital consumer behaviour and the relationship forged with brands through technology has made great leaps due to the pandemic. Trends and behaviours we expect to see in decades are happening in weeks, if not days. Consumers are looking for brands to be more authentic, use their voice to make “change for good” through creative, build emotional connections through meaningful content and digital interactions.”

Lara Mourra
Director of Strategy, Havas Toronto

“Meaningful media is all the more important in a world where the purchase funnel has collapsed and advertisers are able to reach shoppers more quickly, effectively, and easily than ever before, allowing for conversion in just a single click from any mobile device. However, along with that, shoppers are now more equipped than ever to leverage tools such as ad-blockers, and so it is increasingly important to reach them in ways and with a message that resonates with them personally.”

Corey Cutshall
SVP, Head of Commerce, Havas Media Boston

Havas employees unable to join the virtual conference last week, can find a compilation of insights from both Media and Creative across Havas NA on Agora. Click HERE for Media ambassador takeaways and HERE for Creative.

A virtual presentation, Emerging Trends and Future Impacts from SXSW 2021 Takeaways, will be held for Havas employees to discuss these insights in greater detail on April 1, at 4:00PM EST. You can connect to the Zoom event HERE.

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