One of the world’s largest global communications groups, Havas is committed to creating a meaningful difference to brands, businesses, and people.

We asked our millennial employees and interns their opinions on the findings from our latest prosumer report, “love in the digital age.”

Havas employees and interns around the world share their points of view about finding love and dating in the digital age. Topics included the motivations behind online dating in a swipe-right/spoilt-for-choice world, monitoring sexual performance for improvement, and trusting AI and algorithms to find your soulmate. 

Q: When dating online are you more interested in receiving matches than actually meeting the potential dates?

“As a male Tinder user, there is a tendency to just swipe right on anything that looks good.” – Havas Germany

Q: Would you trust artificial intelligence (AI) or an algorithm to find your soulmate?

“An algorithm that can say this is your soulmate. I don’t believe it…no, no.” – Havas Italy

Q: Do you think dating was easier before apps and online dating?

“Oh my gosh, yes!” – Havas New York

“I think it’s easier now” – Havas Italy

“It’s a tool that makes it easier, but it’s become more complex overtime” – Havas Germany

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