MONDAY, JUNE 19
2:30pm-3:30pm (Espace Croisette)
THE POSITIVE IMPACT OF GAMING FOR BRANDS
Moderator: Ashik Ashokan, APAC Advisory Lead, WARC with
Alexandre Tan, Executive VP Brand Partnerships & Advertising, Gameloft, Fabrice Plazolles, Chief Creative Officer, Havas Play France, Alessandro Gozzo, Head of Digital Marketing, Ferrero, and Gazal Jain, Creative Director, Havas Mumbai
3:30pm-4:30pm (Espace Croisette)
MEANINGFUL MEDIA PODCAST – SOCIAL SHOPPING & THE ERA OF CREATIVE COMMERCE with
Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Network, Sandie Hawkins, GM of US e-Commerce, TikTok, and Hina, TikTok Creator.
TUESDAY, JUNE 20
10:30am-11:30am(Espace Croisette)
THE POWER OF ADVERTISING FOR A SUSTAINABLE FUTURE with
Jeanette Coombs-Lanot, Global Sustainability Advocacy & B Corp Director, Danone, Sophie Guérinet, Co-Founder, ACT Responsible, Stéphanie Bertrand-Tassilly, Global Chief CSR Officer, Havas and Jean-Charles Caboche, Vice-President, BETC
2:30pm-3:30pm (Espace Croisette)
THE POWER OF CONTENT MADE MEANINGFULLY with
Greg James, Global Chief Transformation Officer, Havas Media Network, Sir John Hegarty, Co-Founder and Creative Director at The Garage Soho & The Business of Creativity, Andrew Canter, Global Chairman, BCMA, Tony Laskar, Global CEO, BCMA & CEO, Audience2Media, Naomi Taylor, Managing Editor, BBC Studios, Carlotta Rossi Spencer, Head of Branded Content Business Development, Banijay, and Marina Prieto, Marketing Sr. Director Latin America, Pedidos Ya
4:00pm-5:00pm (Espace Croisette)
FIGHTING THE GOOD FIGHT: HOW VANISH CREATED A PRODUCT STORY THAT REALLY MATTERED
Moderator: Gurjit Degun, Campaign Cigdem Kurtulus, UK Marketing Manager, Reckitt with
Xavier Rees, Global CEO, Havas UK, Britt Iversen, Executive Strategy Director, Havas London, and Hollie Iles, Senior Creative, Havas London
WEDNESDAY, JUNE 21
11:30am-12:30pm (Espace Croisette)
MEANINGFUL MEDIA PODCAST – THE NEWSROOM: DISRUPTED with
Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Network, Ros Atkins, Analysis Editor, BBC News, Carmella Boykin, TikTok Producer, The Washington Post, and Joi-Marie McKenzie, Editor-in-chief of Insider Life, Business Insider
3:00pm-4:00pm (Espace Croisette)
THE CONVERGENCE DATA, DIGITAL TRANSFORMATION & EXPERIENCE: CSA + GOOGLE with
Paul Limbrey, VP, Global Client & Agency Solutions, Google, Jorge Irizar, Global COO, Havas Media Network, and George Papandreopoulos, Global Managing Director, CSA
4:00pm-5:00pm (Espace Croisette)
HOW OUR BRANDS CAN PLAY IN CULTURE
Moderator: Alexis de Montaigu, Managing Director & Head of Strategic Planning, Havas Creative Network with
Becky Opdyke, Senior Vice President, Keurig Systems Marketing, Jez Jowett, Managing Partner, Havas Play, Naomi McMahon, SVP Head of Strategic Marketing & Partnerships, Universal Music Group (UMG), and Damien Escobar, UMG Artist & SVP, Director of Music & Culture, Arnold NYC
6:00pm-8:00pm (Main Café)
HAPPY HOUR – UNLEASHING THE POWER OF RUGBY WITH VIVENDI
Introduced by: Yannick Bolloré, Chairman & CEO, Havas, Chairman, Vivendi
Moderator: Astrid Bard, Journalist, Canal+, with
Alain Gilpin, CEO, World Rugby, Thierry Dusautoir, Former Rugby Union Player, Lucy Basden-Smith, Managing Partner, Cake, and… The Official Rugby World Cup Trophy!
THURSDAY, JUNE 22
10:30am (Espace Croisette)
PRESENTATION OF THE NEW BETC PROSUMER REPORT ON MENTAL HEALTH
Introduced by: Mercedes Erra, Founder and President, BETC, with
Sébastien Houdusse, Chief Strategy Officer, BETC, and Clément Boisseau, Chief Strategy Officer, BETC
12:00pm-1:00pm (Espace Croisette)
MEANINGFUL MEDIA PODCAST – HOW CAN BRANDS NURTURE FANDOM with
Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Network, Allison McDuffee, Head of Insights & Measurement, Twitch, and Vanessa Lopez, Twitch
3:00pm-4:00pm (Espace Croisette)
EMPOWERING CREATIVITY: EXPLORING THE SYNERGY OF AI AND ENTERTAINMENT with
Moderator: Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Network with
Mark Whelan, Chairman & CCO, Havas UK, Félicité Herzog, Chief Strategy & Innovation Officer, Vivendi, Gregory Roekens, Global Chief Technology Officer, Havas Studios, and Stéphane Gaubert, CCO, Havas Paris
FRIDAY, JUNE 23
10:00am-11:00am (Espace Croisette)
US HISPANICS: DIVING INTO AMERICA’S CULTURAL & GROWTH ENGINE
Moderator: Jorge A. Plasencia, CEO, Republica with
Claudia Romo Edelman, CEO & Founder, We Are All Human Foundation, Stacie de Armas, SVP, Diverse Intelligence & Initiatives, Nielsen, and Tony Waissmann, CCO, Republica (former CCO HOY by Havas)