“One thing that’s keeping me up at night is missing the next big innovation.” – Yannick Bolloré, Chariman and CEO of Havas Group
Hello from Thursday’s edition of the Havas Café! Today, we close out our programming with the final installment of Havas Media Group’s Meaningful Media live podcast series and an exploration of the metaverse with BETC and Havas Play.
The Age of Experience: Metaverse for Good
Fun fact: just a few months after Facebook rebranded as Meta, 89% of prosumers had already heard about metaverse. The Metaverse is not only at the heart of tech investment in our current climate – it is also at the heart of people’s conversations, and the majority of consumers view the metaverse as a new frontier of entertainment. Some consumers go even further – they believe it will deeply change their relationship to our concepts of identity, learning, travelling, and working.
Conducted in 30 countries amongst a population of 15,000 people, our Prosumer Report Metaverse: The New Age of Experience, provides insight into on what people expect desire and fear: will the metaverse increase digital and social inequalities? Will the metaverse blur the frontier between virtual and real life? What will be the new rules of governance and economic opportunities to make the most of it? Sébastien Houdusse & Clément Boisseau – co-Global Chief Strategy Officers of BETC Group – hosted a panel about the report at the Café to explore these topics and so much more.
The Meaningful Media Podcast #3 – The power of media ethics to keep democracy in the light
From reporting on climate change to fighting disinformation, a key element of the sustainable media ecosystem is promoting high-quality media and journalism. With the ongoing crisis in Ukraine making accurate and timely media a global imperative, journalism is at an inflection point and “democracy dies in darkness” conversations are ever-present.
Havas Media Group’s Ben Downing and special guests Jesse Angelo, President of Global News & Entertainment, VICE Media Group, David Buttle, Global Director, Policy, Platforms & Commercial Marketing, Financial Times and Sasha Valukina, Business Editor, Euronews spoke to the challenges of safeguarding ethical journalism in an era of hyperpolarization, and the role advertising plays supporting ethical media.