The latest edition of Havas Group’s Meaningful Brands survey finds that global consumers are casting a cynical eye.
Our newest Prosumer Report, ‘Health and Hygiene in the Post-COVID-19 Era,’ investigates reactions to the current global health crisis.
Media and Creative ambassadors from across Havas North America share their key takeaways from SXSW Online 2021.
Sébastien Houdusse, Chief Strategy Officer at BETC, shares the latest X INDEX’s key findings and explains how they differentiate Havas from our competitors.
In our newest Prosumer study, we analyse this moment of change, when boomers are beginning to struggle with remaining “forever young,” and millennials desire power.
How the pandemic has shifted consumer attitudes and what can be seen as the tipping point for many countries.
Sports are no longer simply a pastime or way to see whether an individual or team can outplay/outrun/outlast the competition. They are far more fundamental than that.
Sparked by the pandemic, our prosumer team fielded a separate study to determine the ways in which COVID-19 has impacted the mindsets of consumers.
Consumers support brands and companies pushing for radical change.
As much as people love the convenience of online shopping, they also want to feel good about what and from whom they buy.
Thanks to technological advances and a rapid influx of content, people are now considering and consuming entertainment in fundamentally new ways.