WELCOME TO THE ‘ME-CONOMY’
Havas has unveiled the latest edition of its global Meaningful Brands™ report. To learn more, we spoke to Mark Sinnock and Seema Patel.
THE FUTURE OF MOBILITY
Havas has unveiled its new automotive white paper focused on global and local attitudes towards mobility, new technology and car ownership. Check out the future trends in Dare!.
Havas surveyed nearly 13,000 people aged 18 and older in 30 markets across the globe about if we can be happy in a new – and more frugal – world.
SXSW KEY TAKEAWAYS
South by Southwest (SXSW) is THE major entertainment event for the U.S. (& internationally). Focused on culture, film and music, it is also “the place to be” to understand trends
REALITY CHECK 2023
Havas Media Group’s 2023 Reality Check report focuses on today’s consumers who are more empowered than ever, and how ‘trends’ are quickly becoming realities that strategists and marketers must embrace in order to succeed in an increasingly complex world. Seema Patel, Global Managing Director, Mx Intelligence and Anna Sanmiguel, Global Intelligence Director tell Dare! more
GEN Z. NOT DAZED. NOT CONFUSED.
Lizzie Nolan, EVP Strategy and Intelligence, Havas Media Group, and Lindsey Partos, Strategy & Editorial Director, HMG, recently released a White Paper to help us understand our world’s newest players.
RED SKY PREDICTIONS 2023
In January, Red Havas released its ten predictions for communicators on the cutting edge.
2023 TRENDS: REALITIES EDGE
Havas Mango’s 2023 trends report explores themes that impact the future of the wellness industry such as the concept of identity, nourishment, self-exploration, relationships, and mental health.
LIVING IN THE ANIMAL KINGDOM
For the final Prosumer Report of 2022, we looked to explore the relationship that people have with animals and nature.
THE NEW POWER OF COMMUNITIES￼
Havas Group surveyed 14,594 men and women aged 18 and older in 30 markets. The goal of this study and report was to better understand consumer attitudes toward the growing
CUTTING THROUGH THE CLUTTER
Red Havas’s Vice President of Content Ellen Mallernee Barnes wrote a white paper that examines the art of writing.
METAVERSE: THE AGE OF EXPERIENCE
Our latest Prosumer study aims to better understand consumer attitudes toward fully immersive digital experiences and the implications for brands.