TECH FORWARD

Sébastien Houdusse, Chief Strategy Officer at BETC, talks about our newest Prosumer Report, Tech Forward.

THE AGE OF CYNICISM

The latest edition of Havas Group’s Meaningful Brands survey finds that global consumers are casting a cynical eye.

HEALTH AND HYGIENE IN THE POST-COVID-19 ERA

Our newest Prosumer Report, ‘Health and Hygiene in the Post-COVID-19 Era,’ investigates reactions to the current global health crisis.

SXSW 2021 LEARNINGS

Media and Creative ambassadors from across Havas North America share their key takeaways from SXSW Online 2021.

THE CX FACTOR

Sébastien Houdusse, Chief Strategy Officer at BETC, shares the latest X INDEX’s key findings and explains how they differentiate Havas from our competitors.

FUTURE OF AGING

In our newest Prosumer study, we analyse this moment of change, when boomers are beginning to struggle with remaining “forever young,” and millennials desire power.

BEYOND COVID PART II

How the pandemic has shifted consumer attitudes and what can be seen as the tipping point for many countries.

SPORTS FORWARD

Sports are no longer simply a pastime or way to see whether an individual or team can outplay/outrun/outlast the competition. They are far more fundamental than that.

BEYOND COVID-19

Sparked by the pandemic, our prosumer team fielded a separate study to determine the ways in which COVID-19 has impacted the mindsets of consumers.

REACT: MOVING BEYOND AWARENESS TO ACTION

Consumers support brands and companies pushing for radical change.

RETAIL FORWARD

As much as people love the convenience of online shopping, they also want to feel good about what and from whom they buy.

HAVAS HORIZON: MEANINGFUL TRENDS FOR 2020

As consumers are increasingly looking to brands for more than just functional benefits, Havas Group Singapore shares 5 meaningful trends for 2020 that marketers should prepare for.