behind the
work

THE POWER OF AMBIENCE

Havas Amsterdam created a highly successful campaign for Philips’s “Hue” products through a partnership with Dutch hip-hop artist Typhoon.

CALLING FOR ACTION

Havas Tel Aviv partnered with leading women’s magazine Laisha to advertise the country’s domestic violence helpline prominently on the front cover so women are aware of the resource.

HAPPY HALLYDAYS

French telecommunications company Bouygues Telecom worked with BETC Paris to bring back the memory of famed French musician Johnny Hallyday to ring in the holiday season.

IS SOMETHING FISHY?

Havas Media Group’s recent “Switch it for Salmon” campaign with Tassal Salmon encouraged Australian consumers to buy salmon.

BUILDING BLOCKS FOR A BETTER FUTURE

Recently, W helped specialty materials leader Arkema unveil a new positioning and visual identity that firmly places the Group’s expertise in materials science at the service of sustainable development.

A STREAMING STATEMENT

This October, Havas Village Geneva worked in lockstep with European broadcaster CANAL+ to launch its first ever brand campaign in Switzerland.

ALEXA? GO DOWN UNDER

One Green Bean, Havas Labs, Host/Havas, and global Amazon agency, Rufus, recently launched an integrated campaign to “Aussify Alexa.”

DRIVE-TIME HORROR STORIES

Havas Costa Rica’s creative team share the agency’s gold-prize winning work ‘The Wake Up Ads’ for insurance company BlueCross BlueShield Costa Rica.

DEFYING THE COMPETITION

Sacha Lacroix, General Manager of ROSA PARIS, chats about the agency’s latest campaign for ŠKODA France, the launch of its first 100% electric SUV, the ENYAQ iV.

KEEPING THE PASSION ALIVE

Braitner Moreira, Sports Marketing Specialist at Havas SE Italy, tells Dare! about the agency’s long-term partnership with BKT Tires and how they executed their latest award-winning sponsorship campaign.

FORCED TO FLEE

Mark Campbell, Global Head of Content at Red Havas, tells Dare! about 7-part podcast series, “Forced to Flee”, created in partnership with the UN Refugee Agency.

BLAZING A TRAIL

Anne-Laure Brunner, Managing Director at BETC Paris, tells us about the Blazers for Trailblazers, a new programme for clothing brand ba&sh.