behind the
work

REDISCOVERING THE CRISPINESS OF KFC

Isabelle Herman, Romain Roux and Christophe Coffre explore the strategy and creative behind KFC’s new communication platform.

REIMAGINING THE FUTURE

Joao Medeiros, Executive Creative Director of Havas Dubai, tells Dare! about a bumper night at the Dubai Lynx Festival.

BRING BACK FANS NOT RACISTS

Havas Entertainment’s Alex Sherr tells Dare! about a creative media campaign for Beats by Dre, which sparked a cultural moment.

EMPOWERING FEMALE ARTISTS

Andrea Siqueira, Executive Creative Director of BETC, explains the creative behind #HerShe, the agency’s latest campaign for Hershey’s.

INTRINSICALLY INCLUSIVE

Havas Media Netherlands’ Elias Reinheimer and Rik Boin share the strategy behind an impressive media campaign to launch a diverse television network in the country.

PROJECT WITH A DUAL PURPOSE

In the UK, over six million people are living with dyslexia. Despite this, 80% of children go undiagnosed during their education.

EMBODYING MODERNITY

Bobby Pawar, Chairman & Chief Creative Officer, Havas Group India, chats about a modern campaign that launched Citroën to Indian consumers for the first time.

FUTURE WITH WATER

A collaborative project between Havas Spain and Arena Spain highlighted the immediate environmental factors threatening Spain’s water resources.

TREE-MENDOUS

Paavo Pettai, Creative Director of Havas Estonia, chats about an ambitious initiative for petrol company Alexela, which promises to plant a tree for every person in the country.

A GAME OF COLLABORATION

A collaborative campaign between Havas Media and BATTERY for epic games majorly exceeded expectations and showcased the power of our global network.

REWRITING HISTORY

BETC’S Benjamin Le Breton and Arnaud Assouline explore an exciting campaign for SEGA’s upcoming release, Humankind, which reframes the narrative of history.

FURIOUSLY FAST

Magdalena Marek and Jan Barański of Havas Warsaw chat about an Effie award-winning campaign that reinvigorated Canal+’s traditional coverage of the English premier league.