behind the
work

TRANSFORMATION IN MOTION

CNP Assurances recently launched their new headquarters in Issy les Moulineaux designed by W. Sonja Konig, from W&Cie, provides insights on the project for Dare!.

THE BUD GROUND COOLER

With heatwaves raging around the globe every year, reaching peaks of 43°C, BETC’s latest project with Budweiser is aiming to bring cool beverages in some of the world’s hottest areas. Introducing the Bud Ground Cooler, the first ever sustainable cooler, designed and created by Budweiser and BETC Paris in partnership with frog. Inspired by ancient

BORN TO BE WILD

The SNCF Group has recently adapted its brand strategy, and SNCF Voyageurs has become a leading brand in many domains and for its customers. Learn more from Delphine Drutel, Vice

PARKINSEX

April has long been observed as Parkinson’s Awareness Month. Parkinson’s disease affects more than ten million people worldwide and the prevalence of sexual dysfunction is disproportionately high in patients. To help provide nonclinical strategies for people living with Parkinson’s, Havas Health Plus – part of the world’s leading health and wellness network, Havas Health & You

COME AND VOTE

It is your chance to determine who wins the title “Best of the Internet” by voting in the Webby People’s Voice Awards. Everyone, anywhere in the world can vote, so

AN EXTRAORDINARY CUP

Hear more about Havas New York’s latest campaign for McCafé at Home’s second year of partnership with Ronald McDonald House Charities from Dan Lucey, Chief Creative Office.

THE GAME IS ON

The Paris 2024 Organising Committee for the Olympic and Paralympic Games recently unveiled the look of the games as well as the 62 pictograms of each discipline.

SUSTAINABLE MOBILITY

OUIGO, SNCF’s low-cost train network in France, has unveiled a new communication campaign for more sustainable mobility in 2023.

OUTSIDE THE STADIUM

BETC Paris, Havas Play and Unit9 are using the Rugby World Cup to showcase what the metaverse can do, opening consumers up to the role the platform can play in

PAST AND FUTURE

Havas Milan’s partnership with Alfa Romeo has extended to include work for the new Alfa Romeo Tonale Plug-In Hybrid – its first plug-in hybrid in its history.

BEHIND THE CURTAIN

Behind The Curtain is a workshop concept launched by the Theodora Foundation in partnership with Havas Geneva, which provides children in hospitals creative means to channel their energy.

ACROSS THE GALAXY

This year, BETC Paris pulled out all the stops for a holiday campaign they did with French department store Manor, traversing galaxies to find the perfect gift.