Terrao has been working since 2012 to fight air pollution by transforming it into energy – and this mission is more critical than ever in light of the ever-expanding issue of climate change. To garner public attention for our current environmental emergency, Terrao worked with Havas & Compagnies to create a dedicated film to be broadcast on BFM TV.
Hear from Jean-Marc Huleux, President of Havas & Compagnies, about the campaign and why it’s so important to raise awareness for air pollution.
Can you explain why the fight against air pollution is so important?
Simply because pollution kills. Air pollution – and pollution in general – is responsible for a large part of people’s respiratory problems, for children in particular. If nothing is done quickly enough, it could have catastrophic impacts on the health of people around the world, and asphyxiation could be on the horizon.
How did you conceive this campaign?
As a fight. We wanted to make sure people knew that if politicians aren’t able to address the problem of pollution and work together to fight against it, companies are already dedicated to finding cutting edge solutions and are prioritising putting them into practice.
Why is it so important for this campaign to create a sense of urgency among people?
Because it is urgent! We followed COP 26 very closely, and seeing the outcomes coming out of that motivated us to release this film and inspire people to fight. Politics can only intervene in the long-term, while air pollution is urgent – and, by definition, urgency has no time to waste!
Can you tell us about the results of the campaign so far?
Results have yet to be quantified, and we’ll do that once the campaign is over. However, our client is already very happy with the contacts at all levels that the film has allowed him to have, and we’re excited to see the results in full once the campaign is over.
In your opinion, why is it so important for corporations to be involved in the fight against climate change?
It’s very important for many different reasons, but the legacy we leave is critical — we all have a role to play in our children’s future.