Havas Lisbon take home a Silver Lion for Creative Strategy at this year’s festival for their impactful campaign ‘Filled By Palsy’ for APCL.
Here, Pedro Graça, CEO, Sergio Resende, Client Services Director, José Vieira, Creative Director and Paulo Pinto, Creative Director, join us in the Havas Café to explore the work and explain what the award will do for everyone at the agency.
Congratulations on your Lion! What does it feel like to win?
The creativity awards are the recognition from our industry peers (always the most demanding audience) and reflect the quality of our work. When it comes to winning an award at Cannes Lions, we are talking about qualified recognition, because our work was in competition with the best that the industry produces globally. Entering the elite group of agencies that manage to be in the winning lot brings us great pride and satisfaction!
Tell us a little bit about this campaign – why do you think it connected so well with the jury this year?
We are very proud of all the work we do, but it is impossible not to have a special affection for a client like APCL, an NGO that fights every day against the usual difficulties of this kind of organisation. Knowing that our work helped them achieve visibility and raise funds was already satisfying, but knowing that the Lion award will also help to make more people recognise them is even better. We think that we evolved so much with this project and the final result was a reflection of that. Perhaps, in such difficult times, the jury felt that too.
It’s been a wonderful year at the festival for the Group so far, how does that recognition impact Havas?
Winning an award as important as this is massive motivation for all the Havas Lisbon team, because it shows that, despite being a small country, with a small market that speaks a language other than English, it is possible. The message that everyone at the agency understands with this victory is that if we work, if we strive, if we invest in good ideas, if we create the right environment for these good ideas to emerge, it is possible to obtain this kind of recognition. The spirit of “let’s go” is the best motivator there can be in an agency and awards like this show that it is possible to “get there” and instill this drive into all the work that is developed.
How did you and your team celebrate?
Let’s say that we did our best in the middle of a pandemic!