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Behind the Work

Get your cup of joe!

Get your cup of joe!

Havas Global Comms

Havas Global Comms

November 3, 2017

Late-night comic James Corden challenges real-life coffee drinkers with the ultimate taste test.

Keurig is giving coffee lovers a different kind of wake-up call in this hilarious new spot created by Havas New York. The coffee maker is banking on the celebrity power of late-night comic James Corden to help jolt its single-serve coffee sales.

The campaign, “Brew the Love,” features Corden, who makes his way across the United States trying to convince coffee drinkers to take a taste challenge—a move designed to get folks to ditch traditional drip for a Keurig coffee maker.

Check out Corden’s amusing antics.

Keurig is giving coffee lovers a different kind of wake-up call in this hilarious new spot created by Havas New York. The coffee maker is banking on the celebrity power of late-night comic James Corden to help jolt its single-serve coffee sales.

The campaign, “Brew the Love,” features Corden, who makes his way across the United States trying to convince coffee drinkers to take a taste challenge—a move designed to get folks to ditch traditional drip for a Keurig coffee maker.

Check out Corden’s amusing antics.

One of the world’s largest global communications groups, Havas is committed to creating a meaningful difference to brands, businesses, and people.

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