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Kenny Yap

Kenny Yap

Kenny Yap leads PR and Social at Havas, responsible for developing integrated communications strategies as well as conceptualizing innovative ideas for the agency’s clients. He was also one of the pioneers in influencer marketing and has developed personal relationships with various top-tier influencers and community interest groups.

Kenny brings in-depth knowledge and integrated communications experience, synergizing various marketing communications functions from Public Relations, Creative, Media to Digital and Social Media. With over 12 years of extensive strategic counsel experience for blue-chip clients across diverse sectors including Aviation, Travel, FMCG, Sports and Lifestyle, Technology, and Healthcare, he has conceptualised and delivered several regional award-winning campaigns including Johnnie Walker Formula One, Durex’s World Aids Day “#Someonelikeme”, Shark Saver’s “I’mFINished”, Strepsils’ “World Voice Day” and RIMOWA, among others.

He has also tailored regional integrated communications programs to help clients achieve business results, and introduced new marketing and digital initiatives to enhance the agencies’ capabilities and business growth.

Author posts

Lessons from Fyre Fest: Authenticity is the Only Way to Go
Voices

Lessons from Fyre Fest: Authenticity is the Only Way to Go

Never abuse the trust earned with your tribe—you'll never get it back.

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