Havas Global Comms
Havas Global Comms
Author posts
Sports Forward
Our latest Prosumer study finds sports are no longer simply a pastime or way to see whether an individual or team can outplay/outrun/outlast the competition. They are far more fundamental than that.
Prosumer Power
BETC’s Guillaume Martin says the latest Prosumer Report, Sports Forward, demonstrates the transformative power of sports across the globe.
Dare! #3
For this third edition of Dare! we worked with our Miami-based agency Republica Havas
Dare! #1
The launch issue of Dare! was conceived and created with our creative agency Lemz in Amsterdam.
ReACT: Moving Beyond Awareness to Action
Our latest Prosumer study finds that consumers support brands and companies pushing for radical change.
Beyond COVID-19
Sparked by the pandemic, our Prosumer team fielded a separate to determine the ways in which COVID-19 has impacted the mindsets of consumers.
Retail Forward
Our latest Prosumer study finds that as much as people love the convenience of online shopping, they also want to feel good about what and from whom they buy.
Colin Kinsella: "It's a moment in time and you hope that moment in time is short"
Colin Kinsella, CEO of Havas Media North America joins the DPAA's 'Short Connects' series to chat about the agency's adjustment to remote working and the future of the industry post Covid-19.
CES 2020: The Peaks and the Pits
Havas Media NA team on what worked and what didn’t at this year’s tech conference.
Inside BETC HQ
More than just an office building, BETC’s Les Magasins généraux strives to be a creative and cultural hub that captures the essence of Pantin.
Best of BETC 2019
Co-President and Chief Creative Officer of BETC Paris Stéphane Xiberras shares his favorite campaigns of the year.
20 Predictions for 2020
From Amazon getting into air travel to another Cambridge Analytica-style data meltdown in healthcare sector; the minds at Havas Media dish their 2020 takes.
The Future of Entertainment
Thanks to technological advances and a rapid influx of content, people are now considering and consuming entertainment in fundamentally new ways.
Pick Havas Media for SXSW 2020
Vote now for "Swiping Right in the Era of Digital Love" to be part of SXSW 2020
The Havas Village Model
Oystercatchers' Suki Thompson speaks to Chris Hirst, Global CEO of Havas Creative, and Peter Mears, Global CEO of Havas Media Group
A Look Back at Cannes Lions 2019
Havas Media Boston’s Young Lions reflect on competing and their first time at the festival.
Cannes 2019: Night 3 Awards
Havas Group picks up 3 Lions in PR and Creative Strategy categories
CANNES 2019: Creativity, sunglasses, and aspirin - our jurors talk Cannes
Havas Group networks’ Cannes jurors reflect on the Cannes experience.
Cannes 2019: Spotlight on NA
Arnold’s Icaro Doria and Havas Chicago’s John Norman pick their top 5
Cannes 2019: Spotlight on APAC
Our Global Creative Council Highlights Some of the Best Campaigns to Come Out of the Region
Cannes 2019: The Future of Entertainment
A global report on what makes entertainment meaningful for people around the world
The No Bullsh*t Leader
Havas Creative Global CEO Chris Hirst shares how he became a better leader by cutting out the jargon and being honest about what it takes to build a strong culture.
Growth Opportunities in India
Havas Group India CEO Rana Barua shares how India will benefit Havas Group and Vivendi’s mission.
SXSW: Day 2 Recap
Takeaways on the power of sound, gender equality, and rethinking healthcare.
SXSW: Day 1 Recap
Diversity, autonomous vehicles, eSports, and the changing media landscape dominated the talks at the start of the festival.
#MWC19: 6 Key Factors that Will Change the Present
Havas Village Spain reports back from this year's Mobile World Congress.
The Future of Trust
The most successful brands will be those that are unafraid to address a negative experience.
Bolloré: "Tomorrow is my biggest concern"
Havas Group Chairman and CEO Yannick Bolloré gets candid at this year's BPI France Inno Génération conference.
Young Consumer Perspectives On Meaningful Media
From Netflix to WeChat to YouTube, the media landscape is changing.
New Cities, New Lives
Havas explores the implications of modern life in the big city and efforts under way to solve our greatest urban challenges.
HEALTH + DATA: Taking Healthcare to the Next Level
Health is no longer about illness, it's about wellness. And that's a 24/7 job.
Cannes 2018: Six Takeaways from the Festival of Creativity
“Good intentions, talent, and ethics—they will power through anything.”
Cannes 2018: Night 4 Awards
Seventeen. More. Lions. That brings the total to 39. That includes an impressive Grand Prix, y’all.
Cannes 2018: Meet the Jurors - Lina Rivero
"I want to talk to many people. I want new questions. I want fun. I want less ego and more rich discussion."
Cannes 2018: Meet the Jurors - Javier Urbaneja
"Many people say that the most valuable thing one brings back from Cannes is inspiration, but I think it’s motivation."
Cannes 2018: Meet the Jurors - Lennie Stern
"The fact that more than ever, we jurors have to consider creativity x production x distribution as an inseparable measure for judging any kind of idea."
Cannes 2018: Meet the Jurors - Frederic Josue
"The most brilliant campaigns come from a clever insight that create an emotional connection between the spectator and the brand, giving the feeling that this product was created specifically for me."
Cannes 2018: Meet the Jurors - Alexandra Ouzilleau
"But the power of Entertainment is that it can fill every role: inspire, educate, help, inform."
Cannes 2018: Meet the Jurors - Ester García Cosín
"There are a few low-level cases submitted to Cannes Lions, but identifying the best ones and highlighting them above the average should be the main achievement."
Why Meaningful Content Matters
Havas Group’s Maria Garrido on the roles music and entertainment play in creating content that moves people.
Havas Lynx Manchester Named Healthcare Agency of the Year
Havas Lynx Manchester Named Healthcare Agency of the Year
Cannes 2018: Meet the Jurors - Wendeline Sassen
"I hope to learn a lot from campaigns that create a relevant frame for sustainable choices. Campaigns that really alter behavior and even entire cultures."
Cannes 2018: Meet the Jurors - Polina Maguire
"These new means of connecting will be emerging quickly, completely transforming the traditional media landscape."
Cannes 2018: Meet the Jurors - Lesley Sillaman
"I’m excited to learn more about the way the creation is taking place, and about the methods other jurors have for assessing the work."
Cannes 2018: Meet the Jurors - Jean-François Sacco
"Great insight, simple idea, and good execution. This is the magic formula."
Cannes 2018: Meet the Jurors - Lyndon Louis
"It is work that wields creativity not as an end, but as a means to achieve a higher purpose: making a real difference to the world around it."
Cannes 2018: Meet the Jurors - Tom Richards
"For me, a successful creative idea is defined by a simple human truth and has an insight at its heart. Importantly, it has to solve a problem and stop you in your tracks; it makes you take notice."
Media Industry Insights with Anita Nayyar
Here she explores how a turbulent year has affected media around the world, and why meaningful content is still king.
Cannes 2018: Spotlight on North America
Jason Peterson, Chairman and Chief Creative Officer at Havas North America, takes a look at some of the best work coming out of the U.S.
The MEaningful Shift
6 in 10 global respondents are making an effort to consume less.
Cannes 2018: Spotlight on LATAM
Jorge Oller, Chairman of Havas Tribu, looks at some of the best work from Latin America.
CANNES 2018: SPOTLIGHT ON EUROPE
A look at the network’s Cannes contenders rolls on with features from across Europe—and a special highlight of creative in France.
Cannes 2018: Spotlight on APAC
Our Global Creative Council Highlights Some of the Best Campaigns to Come Out of the Region
5 Steps to Create Better Effie Case Studies
Camp + King’s Strategy Director and Head of Communications Planning offers tips based on firsthand judging experience.
Havas Group Launches Blockchain Offering
Havas Group is launching a blockchain offering in May to support businesses and entrepreneurs trying to break through in the burgeoning space.
Has the Ad Industry Finally Lost Its Soul?
In the flurry to embrace technology, many creatives have lost sense of their identities and become just great salesmen of machines, writes Havas' Valerie Madon.
The 10 Steps to Making Passionate Consumers
"You must connect with customers on an emotional level to become a 'passion brand,'" says Havas Formula CEO Michael Olguin.
Seven Short, Sharp SEO Lessons to Heed in 2018
From optimizing for mobile, the importance of testing, and the power of automation, here are seven quick tips to keep in mind when approaching your SEO strategy this year.
In the Spotlight
Havas UK CMO Tracey Barber chats about gender equality, breaking down barriers, plus balancing work and home life.
Why You May Be Putting the Next Elon Musk to Bed
Havas Dusseldorf's Arnaud Atchimon introduces you and your children to the wonderful world of creative technology.
What Tech Means for Fashion in 2018
Technology is infusing the fashion and beauty industries with more innovations than ever before, giving buyers, editors, and fans a fresh new way to interact with the latest designs.
Creative Pick: Havas Group Shanghai
“Chance never happens by chance,” says legendary French adman Jacques Séguéla about this emotional campaign from Havas Group Shanghai.
Bolloré: Digital Tech Reshaping Ad Industry
"China is the second largest advertising market in the world. We'll keep investing in China, and we're intent to invest more in the talent."
The Charity Sector Needs a Declutter
Our industry needs to take its share of responsibility and to help support a change that builds trust in the organizations that represent the best in us.
Mind the Content Gap
Too often ‘content’ seems to be seen essentially as messaging by creative and media stealth, writes Havas Media's Stuart Butler
Should Traditional Art and Copy Teams Still Exist?
Havas Düsseldorf's Darren Richardson asks the why and how of changing this traditional way of thinking.
YouTube’s New Policies Divide the Creator Community
What could these new regulations mean for microinfluencers on YouTube? Arnold Worldwide's Katie Ginsberg explores.
Marketers Guideposts for 2018
Marketers should forgo the resolutions this year and focus on larger considerations that can serve as simple guideposts to validate their decision-making.
Unlocking the Power of Celebrity for PR
How can you best leverage a celebrity in a PR campaign? And is it worth it?
The Year of Intelligence: CES 2018 Takeaways
Our key takeaways cover the most groundbreaking trends and what they mean for brands, marketers, and consumers.
What's in store for mobile in 2018
Mobext's Lauren McAndrews sits down with Jun Group to talk about getting more out of data.
Facebook's big newsfeed rethink: 5 key lessons for brands
Fans are useless, organic reach is (mostly) dead, and three other truths you need to absorb.
The power of pharma brands
Nurturing a pharma brand and implementing "emotional selling" can help a product stand out from the competition.
Meaningful Interactions: The New Social Media Currency
Mark Zuckerberg is right—we need to focus on people's well-being.
The Influential Year Ahead
"Video is the key to authenticity" writes Havas Media Group's Marc Schader
Annex New Wave Ad Agency
Instead of classic ad executives, The Annex is steered by musicians, social media influencers and mural artists.
Havas Portugal for NOS: The Secret of Christmas
This new spot will get you right in the feels.
Why Mission Statements are a waste of time
If your operation isn’t unique your goal is to out-perform.
Dear Brands, Please Stay Home for the Holidays
’Tis the season to stop adding to the noise, the clutter and the materialism of the holidays, says Arnold Worldwide ECD James Bray
havas canada bikes coffee
Havas Canada solves a major problem for a one-stop bike and coffee shop in Toronto.
puppy love havas geneva
Furry friends create warm, fuzzy feelings. And Havas Geneva brings those feelings to life in this new SPCA campaign.
Fuel Lisboa: Surprise, surprise
Fuel Lisboa Aims to Surprises Moviegoers With Twists
Getting to No. 1: Team of Warriors
Havas Media Singapore knows that collaboration wins. They understand it so well that it led them to win Media Agency of the Year at the Institute of Advertising Singapore’s Hall of Fame Awards.
ad tech isn't the answer
Real-time data and insight shouldn’t be the monster under the creative’s bed this Christmas
The only two questions you need to lead
Leadership is the navigation of a group of people, however big or small, from one place to another.
Will One Platform Rule All Brands?
With Alexa, Amazon is securing an early slice of the future voice search market and currently using her to shift its own products.
Getting to No. 1: Advertising’s Rocky Balboa
Fuel Lisboa is the reigning champ of the 2017 El Ojo awards.
One to Watch in 2018: Augmented Commerce
Retailers and brands need to look beyond initial gimmicks to AR's true potential.
No Bullsh*t Leadership
Today, as never before, people expect to have a voice, have a say and be listened to.
Getting to No. 1: Havas Media Spain Named Media Agency of the Year
“The secret is easy to describe but very difficult to implement.”
Behind the Work: Havas New York Brews Up Some Love
Late-night comic James Corden challenges real-life coffee drinkers with the ultimate taste test.
Content Marketing: Why you should give a damn
We live in a world where consumers are time poor and always on the go.
Nikolaos Lerakis: VP of Design, Havas Montréal
He’s gone from leading a six-person design studio to taking a seat at the big players’ table.
We Need GDPR ASAP
General Data Protection Regulation (GDPR) will force us marketers to practice what we preach and help us make our brands more meaningful, argues David Burrows of Havas helia.
The Battle for Alpha Eyeballs
With half-term upon us, the rise of on-demand streaming services for children is the new front-line battle in on-demand content.
A Tale of Two Worlds: Dominique Delport MIPCOM Keynote
Rethinking value in agency-client relationships
The current uncertainty in the global socio-economic landscape presents us with the opportunity to rethink our way of working.
What You Can Learn About Someone Over Coffee
Networking is a muscle, and you do get better at it over time.
The Evolution of Digital
Creative disruption is over. Creative integration is the way forward.
Being a Better Agency Partner
There’s no shortage of opinions regarding what great client service looks like.
It's About the Idea in Today's Jump Culture
How do we ensure that our creative ideas are not simply moving from an interruption to irritation?
The Mystery of an Unsold Sponsorship
A number of reasons have been put forward as to why the Six Nations sponsorship remain unsold.
Agencies Need to Embrace Generosity
A form of collaboration is your company’s most important KPI
victors and spoils nei
A new campaign aims to improve the reputation of nuclear energy.
Future Is FeMale
Are women forever to be the subordinate sex, or are they the face of the future?
I Subscribe, You Subscribe, We All Subscribe
Havas Formula's Emily Porter discusses the most effective way to communicate and promote the subscription model as more traditional brands shift to it
The Unsung Heroes of Healthcare
When we ignore carers, we miss out on one of our best shots at driving treatment success, says David Hunt, CEO of Havas Lynx
Traction for Citroën: #Wooden2CV
A French carmaker taps into its storied heritage for inspiration.
Social Media Is Not Your Fairy Godmother
Social media is not the magic wand that fixes the myriad issues your brand or business may be facing. So, how can we use it to its highest potential?
Havas Chicago for Moen: Power Clean
“We found a new language to talk to people.” Havas Chicago’s Executive Creative Director, Paul Hirsch, reveals how his team transformed household utilities into a cinematic tale.
Your Career is a Collective Effort
Arnold Worldwide's new U.S. CCO gives credit where credit is due.
A (Very) Modern Tale of Media Effectiveness
Havas Group's head of performance planning retells a very modern tale of media effectiveness.
Building Hope One House at a Time
“It’s good for the community, the team, and the soul,” says Havas Worldwide Digital Canada’s Alex Chepovetsky, on why it’s important for agencies to take part in do-good projects.
Havas Canada: Toronto IS Everybody
The future isn't about "versus." Havas Canada's Cory Eisentraut says that the only way to get better is by working together.
The Bottom 100 Aims to Be Top of Mind
Ideas die, but if people are so invested that it becomes a passion of theirs, it’s impossible to stop.
TV Is Changing at a Breakneck Pace
The media industry has been speculating the "death of TV" for some time now. Yet the industry is both thriving and changing at break-neck pace.
Fixing an Elitist Culture
All the process in the world can’t fix an elitist or siloed culture, says Imogen Hewitt.
MONEY, MONEY, MON€Y: Attitudes Toward Credit, Consumption, and Cryptocurrency
The lingering effects of the global economic downturn and continued sociopolitical upheaval are taking a toll on people’s faith in the future.
Pride and Prejudice: Shifting Mindsets in an Age of Uncertainty
In the face of violent extremism and terror, widening income gaps, and an unremitting refugee crisis, people are turning their sights inward, to the familiar and secure.
Eaters Digest: The Future of Food
Most respondents consider junk food one of the greatest threats facing our species.
Project Superbrand: 10 Truths Reshaping the Corporate World
Havas Group explores the evolution of corporate social responsibility and how companies are responding to intensified pressures to work toward the common good.
The Modern Nomad: Connect Me If You Can
People are more digitally connected than ever before—and yet, rather than feeling a greater sense of community, they are more prone to feeling alone and left behind.
iBody: The New Frontier
If given the option, 1 in 4 millennials would choose to be a cyborg.
The New Dynamics of Family
1 in 3 millennials believes marriage will eventually be obsolete
Hashtag Nation: Marketing to the Selfie Generation
6 in 10 millennials consider social media the new power of youth.
The New Consumer and the Sharing Economy
A majority of global respondents say they could live happily without most of the things they own.
Building Brands That Matter
What does a brand have to do to convince a shopper to choose it above all others?
Digital and the New Consumer: Emerging Paths to Purchase
Nearly 8 in 10 global respondents worry at least occasionally about the safety of their financial information when shopping online
Community and Citizenship
1 in 3 millennials uses social media to change the world for the better.
Aging: Moving Beyond Youth Culture
Most people retire before they have actually gotten old
This Digital Life
68% of women and 63% of men worry about society’s loss of face-to-face interaction
Health and Wellness: My Body, Myself, Our Problem
83% of Prosumers believe food is as effective as medicine in maintaining one’s overall health.
Millennials: The Challenger Generation
58% of millennials say it is important to find brands they can be loyal to.
Gender Shift: Are Women the New Men?
Among millennials, 67% of women and 43% of men believe it will be women who will lead change in the world.
The New Consumer in the Age of Mindful Consumption
72% are shopping more carefully and mindfully than they used to.
